We reveal what AI tells consumers about your brand — sentiment, accuracy, competitor displacement, and where you're losing sales you never see.
Showing up is the easy part. We measure what AI actually says — the sentiment, the competitor it recommends instead, the claims it fabricates, and whether your brand survives when a consumer pushes back.
Based on a real ChatGPT conversation — condensed for clarity.
Findings inspired by a real Deep Intelligence Report. See the kind of insight a full audit uncovers.
Brand A has moderate brand recognition across AI models but faces a critical SPF accuracy problem — GPT-4o fabricates SPF 50 protection in 42% of responses when the product is actually SPF 30. At Consideration, AI models consistently recommend Brand B as the "cleaner" alternative.
Perplexity Sonar Pro is the most damaging model — it searches the web per query and surfaces real-time ingredient criticism and competitor comparisons. GPT-4o fabricates SPF claims in 42% of responses, creating a false-positive picture that collapses when consumers push back.
The gap is not awareness — it is what happens when the consumer asks a second question. Brand B enters with a fragrance-free, dermatologist-endorsed position and a 91% competitive recommendation rate in GPT-4o.
The highest-frequency concern fires in over half of all stress responses. AI consistently raises fragrance concerns even when the consumer doesn't ask about sensitive skin. This cluster is the primary driver of Brand B displacement.
GPT-4o fabricates SPF 50 protection in 42% of responses when the actual product is SPF 30. The correction triggers the AI to raise additional concerns — the correction paradox in action.
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Illustrative findings · Inspired by real Deep Intelligence Report methodology · Not actual client data
Every engagement starts with a free scan. We'll show you where you stand — and which level of depth makes sense for what we find.
A fast read of how AI represents your brand today — before a campaign, before a launch, or just because you've never looked.
Which AI platforms are hurting you, which competitors are getting planted, and which consumer conversations are the problem.
Comprehensive coverage. Adversarial pressure testing. Fact verification. A prioritized action plan with clear next steps.
Multiple brands, category-wide intelligence, or something we haven't named yet. We scope it together.
Tenor Narrative was built on a simple observation: AI is now where consumers form brand opinions — and no one is measuring it with real analytical rigor.
A snapshot of sentiment, competitor signals, and at least one finding you won't expect. No cost, no obligation.